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Content Marketing, Content Marketing Strategy, Content Strategy

Content Marketing Effectiveness in 2018 – Resolve to Be More Productive!

Content Marketing isn’t going away in 2018. Rather, it can be of the most powerful tools in a marketers aresenal this year… if used correctly. The key to great content marketing is simple: provide relevant and timely content that is of value to your target audience, repeatedly. Boom. But how do you do this effectively? 



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Content Marketing

Content Marketing Tactics to Boost Your Engagement

Want to maximize the impact of your content marketing efforts? In a digital world where there is more content published than our ability to consume it, standing out is critical for your content marketing efforts to be successful. Follow these 5 go-to content marketing tactics every time you publish new content for your best chance at success. 

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Engage With Me, Social Media, Social Media Marketing

Social Media Trends For 2018: Keep these top of mind when creating your Social Media Marketing Plan

The one sure thing that remains constant in the world of social media is that it is ever-changing… and at a hyper rapid pace these days. Every single day there are new features added to platforms, new techniques for expanding your reach and new ways to communicate with your audience. Staying on top of it all is challenging, if not impossible. The key is to remain focused by keeping your social media marketing efforts consistent, relevant and authentic. And while there are a lot of shiny new objects you could pursue… focusing on those that make the most sense for your business and your customers will provide the most impactful results. As we move into 2018, marketers are finalizing their plans for the new year. We’ve rounded up 10 powerful trends in social media that should be considered as you map out your 2018 social media marketing plans. Here’s our top 10 social media trends for 2018: 
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Social Media Marketing, Twitter

Make the Most out of Twitter by Participating in Twitter Chats

Twitter Chats continue to gain popularity for those who are seeking more value out of the social platform. Participating in Twitter chats can be beneficial whether you are an individual, a small business or large corporation. One of the key elements of extracting the most value out of Twitter is either by hosting and/or participating in active, high-profile chats. And the best part? Joining and participating in a Twitter chat is fairly easy to do… once you get the hang of it! Be sure to check out our TOP PICKS FOR TWITTER CHATS which lists our favorite chats by day so you can jump right into the action! Here are five simple, yet insanely powerful, benefits of Twitter chats. keep reading

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Content Marketing, Content Marketing Strategy

8 Reasons Why Content Marketing For Small Business Is Essential

Is Content Marketing for small business a viable marketing tool? It’s a strategy that many businesses have adopted in an effort to better engage with their audience and drive traffic to their website in a non-salesy manner. It’s certainly not a quick and easy strategy for every business to implement though… and this holds especially true for small businesses who operate on tight budgets and few resources. Let’s face it, creating a Content Marketing Strategy takes time and effort in order to be successful. It requires research and writing and tapping into your audiences needs to create engaging, interesting and valuable content. To do this with the highest quality on a consistent basis is challenging for small businesses. Many question the value of focusing on Content Marketing for small business as a necessary strategy given the effort needed to pull it off. But, when done right, Content Marketing can be one of the most viable and rewarding marketing tools in your arsenal, despite your business size. We’ve got 8 solid reasons why Content Marketing for small business is absolutely essential for success.  keep reading

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Content Marketing, Content Marketing Strategy

Yes – Your Customer Focused Content Needs a Marketing Strategy!

You may have heard the news… Content is King! Oh wait, that isn’t really news is it? We’ve been saying “Content is King” for several years now! So why all the hustle and bustle around content these days?  A couple of hard pressing reasons including 1) your customers demand it, 2) it is an essential part of your brand experience, and 3) it can be one of the most effective tools in your arsenal to build brand loyalty. Creating content for the sake of creating content isn’t a strategy though… it’s a temporary solution that isn’t sustainable.  Rather, you should focus on developing a content marketing strategy that ties three critical elements together: Solid content that is optimized for social and search.   keep reading

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Content Marketing

The must-do marketing tactics necessary to take your content marketing to the next level.

Content Marketing. Two words that can accelerate your business to the next level… if done right. Words, videos and pictures have never played a more important role in business than they do today. Developing the interest of your target audience through carefully crafted storytelling is as much of an art as it is a science. Given this heightened importance, we’ve collected a wealth of content marketing tactics that you simply cannot afford to not adopt as part of your strategy. keep reading

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Brand Strategy

The Increasing Importance of Brand Positioning in Your Digital Marketing Strategy


Is your brand positioning relevant in the digital age? In this fast paced world we live in, it often feels like a race.  A race to push out content, to be the first to market with a new product or service, to post status update after status update in an effort to increase awareness and engagement, etc.  A lot of information is exchanged between brands and their audiences every day (and for some, every minute!).  Every touch point someone has with your brand is an experience.  And every experience someone has with your brand forms their perception of you. 

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Brand Strategy, Digital Marketing, Digital Strategy

Digital Communication is Evolving. Is Your Brand Keeping Up With The Trends?

 

There is a new normal in digital communication styles and brands that can speak the language of their customers will rise to the top. Knowing your target audience is one thing… but really understanding how to communicate with them is what sets smart successful brands apart from the rest. It’s not just about the form of digital communications that you use, but also the personality, tone and timing in which you do it. Is your brand keeping up with these ever-changing digital communication trends? Now is not the time to get stuck in tradition. It’s a new digital world… embrace it.


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Content Marketing

5 Simple Reminders for Content Creation

 

Content Marketing is the name of the game these days. But, the struggle of creating really high quality content on a consistent basis is one of the most challenging aspects of engaging in content marketing. And, to make matters worse, even the best content has a high probability of getting lost in the sea of content noise. As more and more content is being produced and distributed by marketers and publishers every day, it is getting increasingly difficult to get even your best content in front of your target audience. We have reached the point, as Mark Schaefer has eloquently pointed out, of Content Shock.
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