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Content Marketing, Content Marketing Strategy

Yes – Your Customer Focused Content Needs a Marketing Strategy!

You may have heard the news… Content is King! Oh wait, that isn’t really news is it? We’ve been saying “Content is King” for several years now! So why all the hustle and bustle around content these days?  A couple of hard pressing reasons including 1) your customers demand it, 2) it is an essential part of your brand experience, and 3) it can be one of the most effective tools in your arsenal to build brand loyalty. Creating content for the sake of creating content isn’t a strategy though… it’s a temporary solution that isn’t sustainable.  Rather, you should focus on developing a content marketing strategy that ties three critical elements together: Solid content that is optimized for social and search.   keep reading

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Content Marketing

The must-do marketing tactics necessary to take your content marketing to the next level.

Content Marketing. Two words that can accelerate your business to the next level… if done right. Words, videos and pictures have never played a more important role in business than they do today. Developing the interest of your target audience through carefully crafted storytelling is as much of an art as it is a science. Given this heightened importance, we’ve collected a wealth of content marketing tactics that you simply cannot afford to not adopt as part of your strategy. keep reading

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Brand Strategy

The Increasing Importance of Brand Positioning in Your Digital Marketing Strategy


Is your brand positioning relevant in the digital age? In this fast paced world we live in, it often feels like a race.  A race to push out content, to be the first to market with a new product or service, to post status update after status update in an effort to increase awareness and engagement, etc.  A lot of information is exchanged between brands and their audiences every day (and for some, every minute!).  Every touch point someone has with your brand is an experience.  And every experience someone has with your brand forms their perception of you. 

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Brand Strategy, Digital Marketing, Digital Strategy

Digital Communication is Evolving. Is Your Brand Keeping Up With The Trends?

 

There is a new normal in digital communication styles and brands that can speak the language of their customers will rise to the top. Knowing your target audience is one thing… but really understanding how to communicate with them is what sets smart successful brands apart from the rest. It’s not just about the form of digital communications that you use, but also the personality, tone and timing in which you do it. Is your brand keeping up with these ever-changing digital communication trends? Now is not the time to get stuck in tradition. It’s a new digital world… embrace it.


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Content Marketing

5 Simple Reminders for Content Creation

 

Content Marketing is the name of the game these days. But, the struggle of creating really high quality content on a consistent basis is one of the most challenging aspects of engaging in content marketing. And, to make matters worse, even the best content has a high probability of getting lost in the sea of content noise. As more and more content is being produced and distributed by marketers and publishers every day, it is getting increasingly difficult to get even your best content in front of your target audience. We have reached the point, as Mark Schaefer has eloquently pointed out, of Content Shock.
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Brand Strategy, Digital Strategy

Creating a Compelling Digital Brand Experience


 

Creating and executing a comprehensive digital strategy is a top priority for many brands. A critical aspect of any digital strategy should be the brand experience – how consumers will experience your brand across multiple and varied digital channels. At it’s simplest, the brand experience needs to be consistent, relevant and valuable in the eyes of your audience. The complexity though, is in the details of creating those individual brand experiences that are inextricably connected at their core, but vastly different within each digital channel. keep reading

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Content Marketing, Content Marketing Strategy

Is Your Content Strategy Optimized?


-Updated 2017 Version: Content Strategy 101 – 

 

Content Strategy… 2 powerful little words that have taken the digital marketing world by storm.  Everyone knows the importance of content for businesses both big and small… but not all marketers are optimizing their content marketing strategy to its fullest potential.  And in today’s digital world, without compelling content and a robust marketing strategy for execution… you don’t stand a chance.  Here are 8 content strategy questions that every marketer must ask.  

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Brand Loyalty, Brand Strategy, Influencer Marketing

A Case for Why Brand Advocates are Critical to your Business


 

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… really, just about anything. Never before has there been such an open and robust forum for voices to be heard and opinions to be amplified.
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Content Marketing

Successful Content Marketing Strategies Can Have Some Powerful Benefits

 

We all know that content marketing is a critical aspect of a smart digital marketing strategy. It’s all about providing valuable, timely and relevant content to a very targeted market. It’s not traditional marketing. It’s not sales. It’s not advertising. But, it has the potential to convert an engaged audience into loyal, profitable customers at some point in the future… if executed correctly. keep reading

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