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Content Marketing

5 Simple Reminders for Content Creation

 

Content Marketing is the name of the game these days. But, the struggle of creating really high quality content on a consistent basis is one of the most challenging aspects of engaging in content marketing. And, to make matters worse, even the best content has a high probability of getting lost in the sea of content noise. As more and more content is being produced and distributed by marketers and publishers every day, it is getting increasingly difficult to get even your best content in front of your target audience. We have reached the point, as Mark Schaefer has eloquently pointed out, of Content Shock.
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Brand Strategy, Digital Strategy

Creating a Compelling Digital Brand Experience


 

Creating and executing a comprehensive digital strategy is a top priority for many brands. A critical aspect of any digital strategy should be the brand experience – how consumers will experience your brand across multiple and varied digital channels. At it’s simplest, the brand experience needs to be consistent, relevant and valuable in the eyes of your audience. The complexity though, is in the details of creating those individual brand experiences that are inextricably connected at their core, but vastly different within each digital channel. keep reading

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Content Marketing, Content Marketing Strategy

Is Your Content Strategy Optimized?


-Updated 2017 Version: Content Strategy 101 – 

 

Content Strategy… 2 powerful little words that have taken the digital marketing world by storm.  Everyone knows the importance of content for businesses both big and small… but not all marketers are optimizing their content marketing strategy to its fullest potential.  And in today’s digital world, without compelling content and a robust marketing strategy for execution… you don’t stand a chance.  Here are 8 content strategy questions that every marketer must ask.  

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Brand Loyalty, Brand Strategy, Influencer Marketing

A Case for Why Brand Advocates are Critical to your Business


 

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… really, just about anything. Never before has there been such an open and robust forum for voices to be heard and opinions to be amplified.
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Content Marketing

Successful Content Marketing Strategies Can Have Some Powerful Benefits

 

We all know that content marketing is a critical aspect of a smart digital marketing strategy. It’s all about providing valuable, timely and relevant content to a very targeted market. It’s not traditional marketing. It’s not sales. It’s not advertising. But, it has the potential to convert an engaged audience into loyal, profitable customers at some point in the future… if executed correctly. keep reading

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Content Marketing, Content Strategy

Content Marketing Best Practices to Elevate Your 2017 Content Strategy

Content Marketing is an absolute must for businesses looking to make deeper connections with their audience. It’s not just the latest buzz word of the day. It’s a critical element of any marketing strategy. But, there are right ways and wrong ways to think about your content marketing strategy. We’ve rounded up our top 20 content marketing best practices that every business should consider when creating their content marketing strategy.

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Content Marketing

Creating Content That Your Audience Craves Is The Key To Successful Content Marketing!

Are you creating content that your audience will actually consume? There is a lot of content out there. Much of it created for the sake of simply creating content as many businesses have prioritized creating content over other forms of marketing in the hopes of generating awareness and leads by providing value to their target audiences.
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Content Marketing

Don’t Let These Content Marketing Mistakes Impact Your Success!

Content marketing isn’t easy. It takes time, resources and dedication to pull it off successfully. But for those who invest in making their content marketing a priority, the payoff can be very rewarding. It isn’t rocket science… but there are a few key elements that will ultimately determine how successful your content marketing efforts are. We’ve compiled our top 10 list of content marketing mistakes to avoid (along with recommendations on where to focus your efforts) so that you can hit the ground running.

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Facebook, Social Media Marketing, Video

Facebook Live Features To Include Filters, Drop-Ins and Scheduled Broadcasts

 

While not first to market in the live video space, Facebook is making swift moves to go head-to-head with competitors in the race to win the live video wars. Facebook wasn’t first with a live broadcasting feature. Meerkat, Periscope and others beat them to the game on that one. Facebook also wasn’t first to incorporate fun filters to their photos and videos… Snapchat garnered all the attention for their crazy filters last year. And dual-person broadcasts? Nope, not Facebook at the lead there either. Blab offered up to a four-person live broadcasting experience (and also with the ability to schedule shows in advance with user notifications when a broadcaster is live). So, will a “Fast Follower” strategy payoff for Facebook Live? Given their insanely large user base of over 1.5 billion monthly active users, their penchant for building solid tools and their marketing prowess, there is little doubt that Facebook will come out on top in the live video wars.

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