A Case for Why Brand Advocates are Critical to your Business
Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… really, just about anything. Never before has there been such an open and robust forum for voices to be heard and opinions to be amplified.