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Brand Loyalty, Brand Strategy, Influencer Marketing

A Case for Why Brand Advocates are Critical to your Business


 

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… really, just about anything. Never before has there been such an open and robust forum for voices to be heard and opinions to be amplified.
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Content Marketing

Successful Content Marketing Strategies Can Have Some Powerful Benefits

 

We all know that content marketing is a critical aspect of a smart digital marketing strategy. It’s all about providing valuable, timely and relevant content to a very targeted market. It’s not traditional marketing. It’s not sales. It’s not advertising. But, it has the potential to convert an engaged audience into loyal, profitable customers at some point in the future… if executed correctly. keep reading

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Content Marketing, Content Strategy

Content Marketing Best Practices to Elevate Your 2017 Content Strategy

Content Marketing is an absolute must for businesses looking to make deeper connections with their audience. It’s not just the latest buzz word of the day. It’s a critical element of any marketing strategy. But, there are right ways and wrong ways to think about your content marketing strategy. We’ve rounded up our top 20 content marketing best practices that every business should consider when creating their content marketing strategy.

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Content Marketing

Creating Content That Your Audience Craves Is The Key To Successful Content Marketing!

Are you creating content that your audience will actually consume? There is a lot of content out there. Much of it created for the sake of simply creating content as many businesses have prioritized creating content over other forms of marketing in the hopes of generating awareness and leads by providing value to their target audiences.
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Content Marketing

Don’t Let These Content Marketing Mistakes Impact Your Success!

Content marketing isn’t easy. It takes time, resources and dedication to pull it off successfully. But for those who invest in making their content marketing a priority, the payoff can be very rewarding. It isn’t rocket science… but there are a few key elements that will ultimately determine how successful your content marketing efforts are. We’ve compiled our top 10 list of content marketing mistakes to avoid (along with recommendations on where to focus your efforts) so that you can hit the ground running.

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Facebook, Social Media Marketing, Video

Facebook Live Features To Include Filters, Drop-Ins and Scheduled Broadcasts

 

While not first to market in the live video space, Facebook is making swift moves to go head-to-head with competitors in the race to win the live video wars. Facebook wasn’t first with a live broadcasting feature. Meerkat, Periscope and others beat them to the game on that one. Facebook also wasn’t first to incorporate fun filters to their photos and videos… Snapchat garnered all the attention for their crazy filters last year. And dual-person broadcasts? Nope, not Facebook at the lead there either. Blab offered up to a four-person live broadcasting experience (and also with the ability to schedule shows in advance with user notifications when a broadcaster is live). So, will a “Fast Follower” strategy payoff for Facebook Live? Given their insanely large user base of over 1.5 billion monthly active users, their penchant for building solid tools and their marketing prowess, there is little doubt that Facebook will come out on top in the live video wars.

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Content Marketing

Embrace These 6 Key Components For Content Marketing Success


 

We have all been hearing for years that “Content is King!” – and whether that is the case or not, there is more to content marketing than just the content! Successful content marketers know that there are several key elements that make for a solid content marketing strategy. We think these 6 factors are the most critical components of content marketing success.

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Content Marketing, Visual Content Marketing

Your Visual Content Just Got An Upgrade!

Visual content is an important part of any content marketing strategy… perhaps one of the most important factors, given the rise of visual social platforms such as Instagram, Pinterest and more. Creating visual content can sometimes be a cumbersome task for less design-oriented folks. Canva has been a great resource for bridging that gap between design and execution. And now, Adobe is getting into the game by offering a versatile (and FREE!) tool called Adobe Spark. Creating visual content with Adobe Spark is simple, quick and powerful! keep reading

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Lead Generation, Social Media Marketing, Twitter

Learn Best Practices for Using Twitter to Generate Leads

I recently had the honor of being the guest on #ViralChat – one of the largest and most active Twitter Chats on the topic of digital marketing and social media. If you have ever participated in a Twitter Chat, then you know it can be a treasure trove of great tips and insights. On this chat, hosted by the talented folks at PostPlanner, I had the opportunity to share my insights on how to effectively use Twitter for lead generation… and get stellar results! In this article, I summarize my answers to 10 key questions about how to use Twitter to generate leads. keep reading

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Video

Live Video Broadcasting Must-Haves

Live video, or live streaming, is lighting social media on fire these days. Without a doubt, it is the future of social interaction. With the likes of Facebook, Periscope, YouTube, Blab and others putting live video content at the forefront of their platforms, it is quickly gaining more mainstream attention. Early adopters are already reaping the benefits of engaging with their audiences via live video, yet only a very small percentage of all internet users are taking advantage of this interactive tool. Now is the time! If you haven’t yet explored how you can utilize live video for your business, it is critical to get on board now. In this blog, we share our top 5 core elements essential to successful live video broadcasts. keep reading

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