Creating a Positioning Statement is the Foundation for your Brand Strategy
A strong positioning statement is the primary foundation for a solid brand strategy. It ensures that everyone in your organization is hyper focused on the key elements necessary to build your marketing and communication strategy. And while it isn’t necessarily a public-facing tool, it provides you with the building blocks to craft key messages across all key stakeholder groups. It’s an essential element to your brand success.
In this broadcast, I share the core elements of a strong positioning statement and why it’s critical for your brand or business.
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