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Content Marketing, Visual Content Marketing

Why Visual Content Marketing Must Be Part Of Your Overall Marketing Plan

The rise of content marketing over the past few years has been phenomenal. And what we are seeing now is the importance of making that content more visually appealing – thanks to popular sites such as YouTube, Instagram, Snapchat, Pinterest, Periscope and more. Utilizing visual content marketing as a part of your overall brand and marketing strategy can not only breathe new life into your marketing efforts, but has the potential to really make you or your brand stand out. keep reading

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Brand Strategy, Marketing, Marketing Tips

Creating a Brand Voice is a Critical Component of a Solid Brand Strategy

Does your company have a brand voice? Not just your logo or what you are tweeting at any given time, but a comprehensive and well thought out strategy as to how, when, why, where  and to whom as it pertains to your brand voice? For many companies, this is an after-thought or something that isn’t even considered when devising a brand strategy.  But a solid brand voice can be the catalyst to ensuring you are staying true to your own mission, vision and identity.  We’ve provided our top 8 tips to consider in developing your brand voice. Many overlap but all must be addressed in order to have a really powerful brand voice.
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Content Marketing

3 Quick Questions To Test Your Content Strategy

Content marketing is an essential tool for brands and businesses looking to connect with their audiences. This isn’t new. Everyone is jumping on the content bandwagon… and as such, there is a lot of information that gets put in front of each and every one of us on a daily basis. So, how do you break through the noise and ensure you are not only reaching your audience, but more importantly that you are impacting them? keep reading

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Marketing

Alongside Darcy Schuller, twenty marketing leaders from top Chicago companies and agencies round out the Chicago AMA Board leadership team for the 2014-2015 fiscal year


The Chicago chapter of the American Marketing Association (AMA) today announced it has elected its board of directors for the 2014-2015 fiscal year. The 21-member Chicago AMA board is comprised of an elite team of top marketers who will oversee one of the oldest and largest marketing organizations in the world.   keep reading

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Marketing, Marketing Tips

20 Marketing Tips for Creating Buzz and Getting Noticed

Generating awareness for start-ups is essential and can be the critical factor that defines success or failure for a new business.  The one thing I hear most often when consulting with startups is… “Our strategy is to go viral!”  Sadly, I have to burst their bubble at that point. “Going Viral’ in all it’s grandest intentions IS NOT A STRATEGY. It’s a goal, an aspiration or a desired outcome, but it’s not a strategy. There are infinite opportunities and ways to generate buzz about your start-up or small business – and many don’t take a multi-million dollar budget to implement. What is critical though, is being committed, consistent and persistent in your marketing activities.  keep reading

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Brand Loyalty, Brand Strategy

5 Key Customer-Centric Strategies To Boost Brand Loyalty

Brand Loyalists.  Every company desires them.  Some smart companies (think Virgin America, Starbucks, Coke, Target) have figured out a way to attract and retain them.  Yet the vast majority of companies don’t seem to have a clue as to how to build brand loyalty.  Some companies don’t even try… claiming in this digital world of high competition, deep discounts and easy substitutes, it’s just not an achievable reality. 
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Content Marketing, Content Strategy

7 Core Truths That Should Drive Your Content Strategy

Content rules.  We all know this to be truth.  Where it starts to get a little fuzzy is around that big word we call STRATEGY.  But it doesn’t have to be overly complex.  A few core content strategy truths can help set the foundation for your business to succeed in this content driven society we live in.  
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