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Brand Strategy

The Increasing Importance of Brand Positioning in Your Digital Marketing Strategy


Is your brand positioning relevant in the digital age? In this fast paced world we live in, it often feels like a race.  A race to push out content, to be the first to market with a new product or service, to post status update after status update in an effort to increase awareness and engagement, etc.  A lot of information is exchanged between brands and their audiences every day (and for some, every minute!).  Every touch point someone has with your brand is an experience.  And every experience someone has with your brand forms their perception of you. 

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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Brand Strategy, Digital Marketing, Digital Strategy

Digital Communication is Evolving. Is Your Brand Keeping Up With The Trends?

 

There is a new normal in digital communication styles and brands that can speak the language of their customers will rise to the top. Knowing your target audience is one thing… but really understanding how to communicate with them is what sets smart successful brands apart from the rest. It’s not just about the form of digital communications that you use, but also the personality, tone and timing in which you do it. Is your brand keeping up with these ever-changing digital communication trends? Now is not the time to get stuck in tradition. It’s a new digital world… embrace it.


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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Brand Strategy, Digital Strategy

Creating a Compelling Digital Brand Experience


 

Creating and executing a comprehensive digital strategy is a top priority for many brands. A critical aspect of any digital strategy should be the brand experience – how consumers will experience your brand across multiple and varied digital channels. At it’s simplest, the brand experience needs to be consistent, relevant and valuable in the eyes of your audience. The complexity though, is in the details of creating those individual brand experiences that are inextricably connected at their core, but vastly different within each digital channel. keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Brand Loyalty, Brand Strategy, Influencer Marketing

A Case for Why Brand Advocates are Critical to your Business


 

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… really, just about anything. Never before has there been such an open and robust forum for voices to be heard and opinions to be amplified.
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Brand Strategy

Perfect Your Elevator Pitch to Boost Your Brand Strategy

A critical component of a solid brand strategy is your elevator pitch. Whether you are a solopreneur, a startup or a big brand, having a succinct elevator pitch allows you and/or your team to provide a cohesive introduction of who you are and what you do. The key to a killer elevator pitch is to peak the curiosity of your audience so that three magic words are their immediate response. So, what are those three magic words? keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Brand Strategy, Marketing, Marketing Tips

Creating a Brand Voice is a Critical Component of a Solid Brand Strategy

Does your company have a brand voice? Not just your logo or what you are tweeting at any given time, but a comprehensive and well thought out strategy as to how, when, why, where  and to whom as it pertains to your brand voice? For many companies, this is an after-thought or something that isn’t even considered when devising a brand strategy.  But a solid brand voice can be the catalyst to ensuring you are staying true to your own mission, vision and identity.  We’ve provided our top 8 tips to consider in developing your brand voice. Many overlap but all must be addressed in order to have a really powerful brand voice.
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Brand Loyalty, Brand Strategy

5 Key Customer-Centric Strategies To Boost Brand Loyalty

Brand Loyalists.  Every company desires them.  Some smart companies (think Virgin America, Starbucks, Coke, Target) have figured out a way to attract and retain them.  Yet the vast majority of companies don’t seem to have a clue as to how to build brand loyalty.  Some companies don’t even try… claiming in this digital world of high competition, deep discounts and easy substitutes, it’s just not an achievable reality. 
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Brand Strategy

The Importance of Brand Storytelling in the Digital World

You know that feeling you get when you read a really good book and wish it would never end? Or when you watch a commercial during the holidays that actually brings a tear to your eye? Or the smile that you get when you look at the photo album from your last family vacation? No matter what form it takes, a good story elicits an emotion from it’s intended audience. A great story can be… intriguing, funny, heartwarming, sad, motivational, interesting, inspirational… the key is that it makes you feel something!   keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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