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Content Marketing, Content Marketing Strategy

8 Reasons Why Content Marketing For Small Business Is Essential

Is Content Marketing for small business a viable marketing tool? It’s a strategy that many businesses have adopted in an effort to better engage with their audience and drive traffic to their website in a non-salesy manner. It’s certainly not a quick and easy strategy for every business to implement though… and this holds especially true for small businesses who operate on tight budgets and few resources. Let’s face it, creating a Content Marketing Strategy takes time and effort in order to be successful. It requires research and writing and tapping into your audiences needs to create engaging, interesting and valuable content. To do this with the highest quality on a consistent basis is challenging for small businesses. Many question the value of focusing on Content Marketing for small business as a necessary strategy given the effort needed to pull it off. But, when done right, Content Marketing can be one of the most viable and rewarding marketing tools in your arsenal, despite your business size. We’ve got 8 solid reasons why Content Marketing for small business is absolutely essential for success.  keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing, Content Marketing Strategy

Yes – Your Customer Focused Content Needs a Marketing Strategy!

You may have heard the news… Content is King! Oh wait, that isn’t really news is it? We’ve been saying “Content is King” for several years now! So why all the hustle and bustle around content these days?  A couple of hard pressing reasons including 1) your customers demand it, 2) it is an essential part of your brand experience, and 3) it can be one of the most effective tools in your arsenal to build brand loyalty. Creating content for the sake of creating content isn’t a strategy though… it’s a temporary solution that isn’t sustainable.  Rather, you should focus on developing a content marketing strategy that ties three critical elements together: Solid content that is optimized for social and search.   keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing, Content Marketing Strategy

Is Your Content Strategy Optimized?


-Updated 2017 Version: Content Strategy 101 – 

 

Content Strategy… 2 powerful little words that have taken the digital marketing world by storm.  Everyone knows the importance of content for businesses both big and small… but not all marketers are optimizing their content marketing strategy to its fullest potential.  And in today’s digital world, without compelling content and a robust marketing strategy for execution… you don’t stand a chance.  Here are 8 content strategy questions that every marketer must ask.  

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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing, Content Marketing Strategy

Yes, we hear it everyday.  Content is King.  Without compelling, engaging, inspiring and actionable content… we are nothing.  I’m definitely in the camp that rich, meaningful and relevant content is absolutely one of the most important marketing and relationship building tools out there.  No doubt.  I’m even up for joining the masses and crowning content as the reigning King…for now. But if Content is King…then who’s the Queen in this Digital Space?  keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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