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Content Marketing

Don’t Let These Content Marketing Mistakes Impact Your Success!

Content marketing isn’t easy. It takes time, resources and dedication to pull it off successfully. But for those who invest in making their content marketing a priority, the payoff can be very rewarding. It isn’t rocket science… but there are a few key elements that will ultimately determine how successful your content marketing efforts are. We’ve compiled our top 10 list of content marketing mistakes to avoid (along with recommendations on where to focus your efforts) so that you can hit the ground running.

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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Marketing

Embrace These 6 Key Components For Content Marketing Success


 

We have all been hearing for years that “Content is King!” – and whether that is the case or not, there is more to content marketing than just the content! Successful content marketers know that there are several key elements that make for a solid content marketing strategy. We think these 6 factors are the most critical components of content marketing success.

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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Marketing, Visual Content Marketing

Your Visual Content Just Got An Upgrade!

Visual content is an important part of any content marketing strategy… perhaps one of the most important factors, given the rise of visual social platforms such as Instagram, Pinterest and more. Creating visual content can sometimes be a cumbersome task for less design-oriented folks. Canva has been a great resource for bridging that gap between design and execution. And now, Adobe is getting into the game by offering a versatile (and FREE!) tool called Adobe Spark. Creating visual content with Adobe Spark is simple, quick and powerful! keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Marketing, Lead Generation, Twitter

Showcase your lead magnet on Twitter for powerful results!

Twitter is a great platform to promote your lead magnet and grow your email list exponentially. Don’t fall into the trap of sending a few tweets and hoping for the best. Be proactive by showcasing your offer and driving your audience to take action by using Twitter strategically. We’ve rounded up 6 great ways to promote your lead magnet and build your list on Twitter (all without spending advertising dollars). keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Marketing

3 Strategies for Repurposing Content

You have taken the time and effort to create amazing content for your blog… so don’t fall victim to the “post it and pray” mindset. Make your quality content work hard for you by repurposing it in multiple ways. The value in repurposing content is greater reach, driving more readers to your blog and of course, allowing you to spread your content across multiple platforms in a variety of ways. In this article, and accompanying video, I outline 3 strategies for repurposing content for maximum impact. keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Marketing, Visual Content Marketing

Why Visual Content Marketing Must Be Part Of Your Overall Marketing Plan

The rise of content marketing over the past few years has been phenomenal. And what we are seeing now is the importance of making that content more visually appealing – thanks to popular sites such as YouTube, Instagram, Snapchat, Pinterest, Periscope and more. Utilizing visual content marketing as a part of your overall brand and marketing strategy can not only breathe new life into your marketing efforts, but has the potential to really make you or your brand stand out. keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Marketing

3 Quick Questions To Test Your Content Strategy

Content marketing is an essential tool for brands and businesses looking to connect with their audiences. This isn’t new. Everyone is jumping on the content bandwagon… and as such, there is a lot of information that gets put in front of each and every one of us on a daily basis. So, how do you break through the noise and ensure you are not only reaching your audience, but more importantly that you are impacting them? keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Marketing, Content Strategy

7 Core Truths That Should Drive Your Content Strategy

Content rules.  We all know this to be truth.  Where it starts to get a little fuzzy is around that big word we call STRATEGY.  But it doesn’t have to be overly complex.  A few core content strategy truths can help set the foundation for your business to succeed in this content driven society we live in.  
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Strategy, Digital Strategy

How to ensure your digital content strategy sets you up for success

When it comes to crafting a cohesive digital content strategy for your business, there are 7 rules which you must consider…

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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Content Marketing, Content Marketing Strategy

Yes, we hear it everyday.  Content is King.  Without compelling, engaging, inspiring and actionable content… we are nothing.  I’m definitely in the camp that rich, meaningful and relevant content is absolutely one of the most important marketing and relationship building tools out there.  No doubt.  I’m even up for joining the masses and crowning content as the reigning King…for now. But if Content is King…then who’s the Queen in this Digital Space?  keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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