Creating a Brand Voice is a Critical Component of a Solid Brand Strategy
Does your company have a brand voice? Not just your logo or what you are tweeting at any given time, but a comprehensive and well thought out strategy as to how, when, why, where and to whom as it pertains to your brand voice? For many companies, this is an after-thought or something that isn’t even considered when devising a brand strategy. But a solid brand voice can be the catalyst to ensuring you are staying true to your own mission, vision and identity. We’ve provided our top 8 tips to consider in developing your brand voice. Many overlap but all must be addressed in order to have a really powerful brand voice.