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Brand Strategy, Marketing, Marketing Tips

Creating a Brand Voice is a Critical Component of a Solid Brand Strategy

Does your company have a brand voice? Not just your logo or what you are tweeting at any given time, but a comprehensive and well thought out strategy as to how, when, why, where  and to whom as it pertains to your brand voice? For many companies, this is an after-thought or something that isn’t even considered when devising a brand strategy.  But a solid brand voice can be the catalyst to ensuring you are staying true to your own mission, vision and identity.  We’ve provided our top 8 tips to consider in developing your brand voice. Many overlap but all must be addressed in order to have a really powerful brand voice.
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Marketing

Alongside Darcy Schuller, twenty marketing leaders from top Chicago companies and agencies round out the Chicago AMA Board leadership team for the 2014-2015 fiscal year


The Chicago chapter of the American Marketing Association (AMA) today announced it has elected its board of directors for the 2014-2015 fiscal year. The 21-member Chicago AMA board is comprised of an elite team of top marketers who will oversee one of the oldest and largest marketing organizations in the world.   keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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Marketing, Marketing Tips

20 Marketing Tips for Creating Buzz and Getting Noticed

Generating awareness for start-ups is essential and can be the critical factor that defines success or failure for a new business.  The one thing I hear most often when consulting with startups is… “Our strategy is to go viral!”  Sadly, I have to burst their bubble at that point. “Going Viral’ in all it’s grandest intentions IS NOT A STRATEGY. It’s a goal, an aspiration or a desired outcome, but it’s not a strategy. There are infinite opportunities and ways to generate buzz about your start-up or small business – and many don’t take a multi-million dollar budget to implement. What is critical though, is being committed, consistent and persistent in your marketing activities.  keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.

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