Undertone is a leading digital advertising agency focused on developing a suite of groundbreaking multi-screen creative formats for brands to leverage; forming deep partnerships with the world’s best digital media properties; and building technology platforms that underpin every aspect of campaign planning, delivery, optimization and measurement. Undertone came to Suvonni for help in creating a detailed Industry Trends and Analysis report to be utilized by senior executives to inform strategic planning and new product development. They were looking for a solution that clearly identified opportunities and strategic recommendations based on the overall analysis.
We developed a thorough Trends & Analysis report that not only allowed senior management to make informed decisions in their strategic planning sessions, but that could also be repurposed for industry presentations, further positioning Undertone as a thought leader in their industry, as well as employee, vendor and partner eduction. We designed the report to be visually appealing, simple to comprehend, yet comprehensive enough to provide timely, relevant and actionable data.