Content Marketing Lead Magnet
Creating a Valuable Content Marketing Lead Magnet to Drive Conversions
We recently launched a lead magnet campaign to drive more high value conversions to an email list. We created a comprehensive Mastering Content Marketing eBook, which covers 10 key strategies for creating a solid content marketing strategy. We utilized LeadPages software to execute the campaign and integrated this directly with our marketing automation software system. To date, this has been one of our highest performing content marketing lead magnets, generating hundreds of subscribers to our email list. Through consistent promotion via social media and constant A/B testing of landing page design, we have been very effective at generating leads, engaging on social media and driving additional traffic to our website.
Lead Generation / Lead Magnet
Social Media Marketing
Social Media Advertising