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Brand Strategy

New Product Brand Strategy

Defining the Brand Strategy for a New Product

We worked with our client, Willow Woodland and Weis, to bring a new product concept to life.  They were seeking more than just a marketing or brand partner, but rather a collaborative business partner who could help create the vision for the product, the brand and the future of their business. Working intimately with our client, we developed a comprehensive brand and product strategy, honing in on short-term objectives and longer term business goals. We provided guidance on critical product, brand and marketing decisions, resulting in a refined product launch and marketing strategy.



Willow Woodland & Weis | Ritual in a Box


Brand Strategy
Value Proposition
Brand Positioning
Key Messages
Competitive / Industry Scan
Product Definition

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