Content Marketing

Repurposing Content For Maximum Impact

3 Strategies for Repurposing Content

You have taken the time and effort to create amazing content for your blog… so don’t fall victim to the “post it and pray” mindset. Make your quality content work hard for you by repurposing it in multiple ways. The value in repurposing content is greater reach, driving more readers to your blog and of course, allowing you to spread your content across multiple platforms in a variety of ways. In this article, and accompanying video, I outline 3 strategies for repurposing content for maximum impact.
Repurpose, Recycle, Reuse!!! It’s not just for the environment! Take your best content and expand your reach by thinking of all the different ways to get your message in front of the widest audience possible, while driving traffic back to your website. Sound good? Absolutely!


1. DECONSTRUCT IT

The first strategy to think about when repurposing content is deconstructing it. Take “bite-sized” pieces of information from your blog content and break it down for sharing across different platforms. The key is to share enough content to entice your audience to click back to your website or blog to read more. This can be done in a multitude of ways, including:

  • Tweet quotes and high-level concepts (data points and facts work really good for this)

  • Add a quote or fact to a visual image and share on Instagram

  • Share an interesting image or graphic visual from your blog on Pinterest

  • Create a SnapChat Story using highlights from the article

  • Create a simple high-level checklist as a downloadable


Tweet: Content Repurposing Tip: Deconstruct Your Blog Into Bite-Sized Nuggets of Info Gold to Share on Twitter | @suvonni
Tweet: Content Repurposing Tip: Deconstruct Your Blog Into Bite-Sized Nuggets of Info Gold to Share on Twitter | @suvonni


2. BUILD IT OUT

Take your best performing content and build it out into something bigger. This works well for content that truly resonates with your target audience. It’s proven successful in one format, so test out options to build upon it to create a new offering, such as:

  • Create a professionally designed white paper

  • Turn it into a visually appealing Infographic

  • Upgrade it where applicable and offer it as a free lead magnet to grow your list

  • Develop it further as a paid offering in the form of a course, webinar, eBook, etc.


Tweet: Content Repurposing Tip: Take Your Best Performing Content and Build It Out Into Something Bigger | @suvonni
Tweet: Content Repurposing Tip: Take Your Best Performing Content and Build It Out Into Something Bigger | @suvonni


3. REFORMAT IT

Take your original content and reformat it for other purposes, specifically audio and visual formats. You can utilize your original content as the baseline for new forms of value-based content, including:

  • Turn your blog content into a podcast or series of podcasts

  • Create a series of live streaming sessions using Periscope, Instagram or Facebook Live

  • Find related thought leaders or micro-influencers to interview about your blog topic on a podcast or video

  • Create a video for use on YouTube and/or your own website

  • Develop a unique SnapChat or Instagram story using videos based on your blog content

Tweet: Content Repurposing Tip: Reformat Your Blog Content Into Audio and Visual Assets | @suvonni Tweet: Content Repurposing Tip: Reformat Your Blog Content Into Audio and Visual Assets | @suvonni

SUMMARY The possibilities are really endless when you think of all the different ways of repurposing content to maximize it’s value. We share this strategy, along with 9 other key content marketing strategies in our latest eBook: Mastering Content Marketing. Be sure to grab your FREE copy of it today!  

   

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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.