Brand Strategy: At its core, a brand is how your audiences (customers, fans, followers, prospects, etc.) perceive your organization. We look at ways to influence and positively impact your brand by developing a cohesive brand strategy that clearly communicates who you are, what you do, what you have to offer and what you stand for.
Brand Strategy Consulting Services
- Overall Branding Evaluation and Recommendation
- Brand Positioning
- Brand Personality
- Competitive Analysis
- Marketing Communications Analysis / Audit
- Core Brand Messaging
- Organization Description
- Audience / Target Market Identification
- Brand Attributes
- Development and Delivery of Branding Strategy
Contact us to for more information and to start the dialogue on how we can help you develop a comprehensive and powerful brand strategy for your business.
March 26, 2013
Facebook Cover Photo Rules for Business Pages Changes… Again! Is Your Image Optimized?
Facebook is constantly tinkering with and testing new features and functionalities on their platform. While it can be somewhat frustrating to stay abreast of all the changes, it is usually for the best in the long run. They have to continuously optimize their platform to stay relevant and fresh… and to give their audience the tools they need to be more successful. One of the areas where Faceboo...
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February 1, 2013
Is Your Content Strategy Optimized?
Content Strategy… 2 powerful little words that have taken the digital marketing world by storm. Everyone knows the importance of content for businesses both big and small… but not all marketers are optimizing their content strategy to its fullest potential. And in today’s digital world, without compelling content and a robust marketing strategy for execution… you don’t stand a chance. Here are 8 content strategy questions that every market...
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January 15, 2013
It’s More Than Just A Pretty Picture…
In our ever-increasing visual world, often times what we see has more impact than what we read or hear. Images have become the new persona… providing us with a more emotional and intimate view of the world around us. For businesses, Facebook provides an opportunity to connect with your audience and engage with your customers in a social way. Your cover photo speaks volumes. It’s the biggest statement on your Facebook page. Yet, so many compa...
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October 25, 2012
Sound bites from top marketers on the topics of innovation, customer experience, technology, emerging media, branding, mobile, start-up mentality and more.
BrandSmart 2012 was all about embracing change and owning the major shifts in the market that continuously affect us as marketers. It was a day of inspiration and learning. Here are some of the best quotes of the day from an impressive roster of speakers from companies like Google, IDEO, Virgin Mobile, Belly and more.
“Being creativ...
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October 16, 2012
Yes – Your Content Marketing Needs a Strategy!
You may have heard the news… content is king! Oh wait, that isn’t really news is it? So why all the hustle and bustle around content these days? A couple of hard pressing reasons including 1) your customers demand it, 2) it is an essential part of your brand experience, and 3) it can be one of the most effective tools in your arsenal to build brand loyalty.
Creating content for the sake of creating content isn’t a strategy though̷...
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