Brand Strategy and Digital Marketing Agency | Suvonni

Brand Strategy

Because Perception is Everything.

We Create Powerful Brand Experiences.

To Harness the Power of Brand Advocates.

And Deepen Engagement & Brand Loyalty.

Our Brand Strategy Process

1
DISCOVERY
We assess your current brand, the environment, your target market, your competition and set goals and objectives. 
2
STRATEGY
 We develop cohesive brand strategies focusing on unique positioning, value and specific key messages. 
3
ACTIVATION
 We activate your new brand strategy across all marketing and brand assets, ensuring consistency and clarity. 
4
ITERATION
 We evaluate the power of your brand strategy, continuously looking for opportunities to evolve and extend your reach. 

Our Approach to Brand Strategy

At its core, a brand is how your key audiences (customers, fans, followers, prospects, partners, shareholders, employees, competitors, etc.) perceive your organization.  Your brand is not simply your logo or visual identity, nor how you market yourself.  It’s a culmination of everything you do, say or otherwise influence how your audience interacts with you.  It’s an experience.  And your goal should be to make that experience the best it can possibly be with each and every interaction you have.

Our experience in developing cohesive brand strategies runs deep.  We have worked on brand strategies for large corporations and start-ups alike.  Our passion for brand strategy is unwavering.  We believe that a comprehensive brand strategy lays the foundation for your business and marketing efforts long-term.  It’s what separates the brands we know and love from those that fall to the wayside.  It’s the personality, the voice and the energy that lives behind everything you do.

We look at ways to influence and positively impact your brand by developing a cohesive brand strategy that clearly communicates who you are, what you do, what you have to offer and what you stand for.  We customize our brand strategy services to best meet your needs, budget and timeframe requirements.

Our Brand Strategy Services

Brand Audit & Evaluation

Brand Strategy, Planning & Execution

Brand Perception Analysis

Brand Architecture

Environmental Scan / Industry Analysis

Competitive Analysis

SWOT Analysis

Customer Personas

Target Market Identification

Market Segmentation

Mission Statement / Organization Descriptions

Company Vision / Core Values

Brand Positioning / Value Proposition / USPs

Brand Personality

Brand Attributes

Features / Benefits Analysis

Key Messages

Visual Identity & Logo Design

Tagline Development

Brand Strategy Workshops

 

Brand Strategy Workshops

We also offer highly customized brand strategy workshops for hands-on positioning and development of critical key brand elements. This a a great opportunity to get your team engaged in the brand development process for your company. We offer 1/2 day and full-day brand strategy workshop sessions for small, mid and large size groups. We collaborate with you to create a solution that best meets your needs.