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BRAND STRATEGY

Because Perception Is Everything...
 

 

We Create Powerful Brand Experiences

Know

Your audience must know who you are, what you do, how you do it and what value you provide. It's the foundation for discovery and loyalty.

Like

When you build a truly 'likeable' brand, you establish the foundation for developing brand loyalty and brand advocates. Cohesive brand experiences build your likeability.

Trust

Your audience must trust you. When you establish a trusting relationship with your customers, you can begin to harness the power of brand advocates.

Building Better Brands, One Experience At A Time
 

 

Our Approach To Brand Strategy

At its core, a brand is how your key audiences (customers, fans, followers, prospects, partners, shareholders, employees, competitors, etc.) perceive your organization.  Your brand is not simply your logo or visual identity, nor how you market yourself.  It’s a culmination of everything you do, say or otherwise influence how your audience interacts with you.  It’s an experience.  And your goal should be to make that experience the best it can possibly be with each and every interaction you have.

 

Our experience in developing cohesive brand strategies runs deep.  We have worked on brand strategies for large corporations and start-ups alike.  Our passion for brand strategy is unwavering.  We believe that a comprehensive brand strategy lays the foundation for your business and marketing efforts long-term.  It’s what separates the brands we know and love from those that fall to the wayside.  It’s the personality, the voice and the energy that lives behind everything you do.

 

We look at ways to influence and positively impact your brand by developing a cohesive brand strategy that clearly communicates who you are, what you do, what you have to offer and what you stand for.  We customize our brand strategy services to best meet your needs, budget and timeframe requirements.

Brand Strategy Is Not A Campaign... It's A Process
 

 

Our Brand Strategy Process

DISCOVERY

PHASE 1

We assess your current brand, the environment, your target market, your competition and set goals and objectives.

STRATEGY

PHASE 2

We develop cohesive brand strategies focusing on unique positioning, value and specific key messages.

ACTIVATION

PHASE 3

We activate your new brand strategy across all marketing and brand assets, ensuring consistency and clarity.

ITERATION

PHASE 4

We evaluate the power of your brand strategy, continuously looking for opportunities to evolve and extend your reach.

How Can We Help You?
 

 

Our Brand Strategy Services

Brand Audit & Evaluation
Brand Strategy & Planning
Brand Perception Analysis
Brand Architecture
Environmental Scan / Industry Analysis
Competitive Analysis
SWOT Analysis
Customer Personas
Target Market Identification
Market Segmentation
Mission Statement / Organization Descriptions
Company Vision / Core Values
Brand Positioning / Value Proposition
Brand Personality
Brand Attributes
Features / Benefits Analysis
Key Messages
Visual Identity / Logo Design
Tagline Development
Brand Strategy Workshops
Looking For Hands-On Help?
 

 

Our Brand Strategy Workshops

We offer highly customized brand strategy workshops for hands-on positioning and development of critical key brand elements. This a a great opportunity to get your team engaged in the brand development process for your company. We offer 1/2 day and full-day brand strategy workshop sessions for small, mid and large size groups. We collaborate with you to create a customized solution that best meets your needs.

Let's Get Started!

Are you ready to take your brand strategy to the next level? We can help.