5 Amazing Side Effects of Successful Content Marketing
Successful Content Marketing Strategies Can Have Some Powerful Benefits
We all know that content marketing is a critical aspect of a smart digital marketing strategy. It’s all about providing valuable, timely and relevant content to a very targeted market. It’s not traditional marketing. It’s not sales. It’s not advertising. But, it has the potential to convert an engaged audience into loyal, profitable customers at some point in the future… if executed correctly.
That is the ultimate outcome of most content marketing strategies. Generate leads, nurture leads and drive more business in a subtle, non-aggressive way. But, when a company implements a successful content marketing strategy, there are a plethora of positive side effects that can come along with it.
Here are a few of the benefits we’ve seen from successful content marketing strategies:
1. You truly understand your customers’ needs and wants
To be effective at content marketing, you need to provide value to your target audience. That value can take many different forms. It could be in the form of providing detailed “how-to” instructions regarding something your audience struggles with. It could be in the form of sharing an inspirational quote that pulls at the heart-strings of your audience. The key is that it provides value in a relevant and timely manner. It can be educational, entertaining, interesting, aspirational, etc. And, it may take some testing to see what your target audience responds best to. But, by researching your audience and finding out what their pain points are, you will be a great position to create content that is meaningful to them. The side benefit of this? Knowing your target audience on a much deeper level allows you to better serve them, not only with your content, but also with your products and services.
2. You are consistent with publishing a variety of content
Great content is one thing. Consistently publishing great content is on a whole different level. But creating great content isn’t easy. It takes time, talent and motivation. Doing it regularly is even more taxing. There is a huge benefit to sticking to a content marketing schedule though. When you deliver content on a regular drumbeat, your audience will come to expect it of you. When you think of the top publications in the world, you know that you can visit their website and have new content to peruse every day. You’ve come to expect it. The same can hold true for your business. Whether it’s daily, weekly or monthly content… being consistent will keep your audience engaged with you. The benefit of this? You publish content consistently and it becomes part of your culture and DNA. The more you become accustomed to producing content, the easier sticking to that schedule will be. As a result, you build a loyal audience that craves your content.
3. You boost your online reputation and credibility as a thought leader
Because you are committed to providing timely, valuable and relevant content to your audience, you will naturally become a thought leader in your areas of expertise. This will only happen though, if you are relentlessly committed to providing value through your content. There is a ton of content noise in our digital world… and unfortunately it’s jam packed with useless, low quality content. To stand out, you have to provide high quality, high value content each and every time. Not only will this draw your target audience in, but it will enhance your online reputation as a subject matter expert. Great content increases your likability, enhances your credibility and builds trust with your audience.
4. You elevate your social media engagement
So you have created great content that your audience loves. Bravo. Now go a step further and actually engage with your audience online. Talk about key elements of your latest blog post or share snippets of a creative infographic. Get people talking about your content instead of just consuming it. When you create and/or participate in the conversation across various social channels, you are generating more reach for that content. And by engaging with your audience, they will perceive you as interested and engaged as opposed to a broadcaster. Successful content marketing isn’t about publishing content like a robot. Enjoy the conversations that arise and learn from them.
5. You learn a ton
As mentioned above, content marketing isn’t easy. It is a lot of working pulling together a comprehensive content strategy and executing it flawlessly. One of the biggest side effects of engaging in content marketing is that you will learn a ton about yourself, your business, your industry, marketing and more. You will learn to push your creativity to the maximum in order to stand out amongst the noise. You will learn to trust in testing new forms and formats and be willing to accept your successes as well as your failures. You will learn to think like a customer and take your sales hat off. You will learn to be accountable for holding to and editorial calendar to ensure your content is consistent. You will learn how to repurpose your content across multiple channels and in multiple formats, to get the most bang for your content creation buck. You will learn how to take advantage of content curation as part of your strategy. And so much more.
While, successful content marketing is all about connecting with your audience, it also serves as an opportunity to learn and grow as an individual and a business.
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