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Facebook, Social Media Marketing, Video
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Facebook Live Features To Include Filters, Drop-Ins and Scheduled Broadcasts

 

While not first to market in the live video space, Facebook is making swift moves to go head-to-head with competitors in the race to win the live video wars. Facebook wasn’t first with a live broadcasting feature. Meerkat, Periscope and others beat them to the game on that one. Facebook also wasn’t first to incorporate fun filters to their photos and videos… Snapchat garnered all the attention for their crazy filters last year. And dual-person broadcasts? Nope, not Facebook at the lead there either. Blab offered up to a four-person live broadcasting experience (and also with the ability to schedule shows in advance with user notifications when a broadcaster is live). So, will a “Fast Follower” strategy payoff for Facebook Live? Given their insanely large user base of over 1.5 billion monthly active users, their penchant for building solid tools and their marketing prowess, there is little doubt that Facebook will come out on top in the live video wars.

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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Lead Generation, Social Media Marketing, Twitter

Learn Best Practices for Using Twitter to Generate Leads

I recently had the honor of being the guest on #ViralChat – one of the largest and most active Twitter Chats on the topic of digital marketing and social media. If you have ever participated in a Twitter Chat, then you know it can be a treasure trove of great tips and insights. On this chat, hosted by the talented folks at PostPlanner, I had the opportunity to share my insights on how to effectively use Twitter for lead generation… and get stellar results! In this article, I summarize my answers to 10 key questions about how to use Twitter to generate leads. keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing, Lead Generation, Twitter

Showcase your lead magnet on Twitter for powerful results!

Twitter is a great platform to promote your lead magnet and grow your email list exponentially. Don’t fall into the trap of sending a few tweets and hoping for the best. Be proactive by showcasing your offer and driving your audience to take action by using Twitter strategically. We’ve rounded up 6 great ways to promote your lead magnet and build your list on Twitter (all without spending advertising dollars). keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Social Media Marketing, Twitter

Twitter for Business: 3 Ways To Derive The Most Value From Twitter

There are over 310 million active monthly users and over 500 million tweets sent daily (Sources: Twitter, May 2017). Smart companies, from large to small, are utilizing Twitter for business and marketing, in an effort to generate awareness and build their communities.
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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