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Brand Strategy, Marketing, Marketing Tips

Creating a Brand Voice is a Critical Component of a Solid Brand Strategy

Does your company have a brand voice? Not just your logo or what you are tweeting at any given time, but a comprehensive and well thought out strategy as to how, when, why, where  and to whom as it pertains to your brand voice? For many companies, this is an after-thought or something that isn’t even considered when devising a brand strategy.  But a solid brand voice can be the catalyst to ensuring you are staying true to your own mission, vision and identity.  We’ve provided our top 8 tips to consider in developing your brand voice. Many overlap but all must be addressed in order to have a really powerful brand voice.
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.