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Content Marketing, Content Marketing Strategy

Yes – Your Customer Focused Content Needs a Marketing Strategy!

You may have heard the news… Content is King! Oh wait, that isn’t really news is it? We’ve been saying “Content is King” for several years now! So why all the hustle and bustle around content these days?  A couple of hard pressing reasons including 1) your customers demand it, 2) it is an essential part of your brand experience, and 3) it can be one of the most effective tools in your arsenal to build brand loyalty. Creating content for the sake of creating content isn’t a strategy though… it’s a temporary solution that isn’t sustainable.  Rather, you should focus on developing a content marketing strategy that ties three critical elements together: Solid content that is optimized for social and search.   keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing

The must-do marketing tactics necessary to take your content marketing to the next level.

Content Marketing. Two words that can accelerate your business to the next level… if done right. Words, videos and pictures have never played a more important role in business than they do today. Developing the interest of your target audience through carefully crafted storytelling is as much of an art as it is a science. Given this heightened importance, we’ve collected a wealth of content marketing tactics that you simply cannot afford to not adopt as part of your strategy. keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing

5 Simple Reminders for Content Creation

 

Content Marketing is the name of the game these days. But, the struggle of creating really high quality content on a consistent basis is one of the most challenging aspects of engaging in content marketing. And, to make matters worse, even the best content has a high probability of getting lost in the sea of content noise. As more and more content is being produced and distributed by marketers and publishers every day, it is getting increasingly difficult to get even your best content in front of your target audience. We have reached the point, as Mark Schaefer has eloquently pointed out, of Content Shock.
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing
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Don’t Let These Content Marketing Mistakes Impact Your Success!

Content marketing isn’t easy. It takes time, resources and dedication to pull it off successfully. But for those who invest in making their content marketing a priority, the payoff can be very rewarding. It isn’t rocket science… but there are a few key elements that will ultimately determine how successful your content marketing efforts are. We’ve compiled our top 10 list of content marketing mistakes to avoid (along with recommendations on where to focus your efforts) so that you can hit the ground running.

  keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing

3 Strategies for Repurposing Content

You have taken the time and effort to create amazing content for your blog… so don’t fall victim to the “post it and pray” mindset. Make your quality content work hard for you by repurposing it in multiple ways. The value in repurposing content is greater reach, driving more readers to your blog and of course, allowing you to spread your content across multiple platforms in a variety of ways. In this article, and accompanying video, I outline 3 strategies for repurposing content for maximum impact. keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing, Visual Content Marketing

Why Visual Content Marketing Must Be Part Of Your Overall Marketing Plan

The rise of content marketing over the past few years has been phenomenal. And what we are seeing now is the importance of making that content more visually appealing – thanks to popular sites such as YouTube, Instagram, Snapchat, Pinterest, Periscope and more. Utilizing visual content marketing as a part of your overall brand and marketing strategy can not only breathe new life into your marketing efforts, but has the potential to really make you or your brand stand out. keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing

3 Quick Questions To Test Your Content Strategy

Content marketing is an essential tool for brands and businesses looking to connect with their audiences. This isn’t new. Everyone is jumping on the content bandwagon… and as such, there is a lot of information that gets put in front of each and every one of us on a daily basis. So, how do you break through the noise and ensure you are not only reaching your audience, but more importantly that you are impacting them? keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing, Content Strategy

7 Core Truths That Should Drive Your Content Strategy

Content rules.  We all know this to be truth.  Where it starts to get a little fuzzy is around that big word we call STRATEGY.  But it doesn’t have to be overly complex.  A few core content strategy truths can help set the foundation for your business to succeed in this content driven society we live in.  
keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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Content Marketing, Content Marketing Strategy

Yes, we hear it everyday.  Content is King.  Without compelling, engaging, inspiring and actionable content… we are nothing.  I’m definitely in the camp that rich, meaningful and relevant content is absolutely one of the most important marketing and relationship building tools out there.  No doubt.  I’m even up for joining the masses and crowning content as the reigning King…for now. But if Content is King…then who’s the Queen in this Digital Space?  keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.
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