The Increasing Importance of Brand Positioning in Your Digital Marketing Strategy
Is your brand positioning relevant in the digital age? In this fast paced world we live in, it often feels like a race. A race to push out content, to be the first to market with a new product or service, to post status update after status update in an effort to increase awareness and engagement, etc. A lot of information is exchanged between brands and their audiences every day (and for some, every minute!). Every touch point someone has with your brand is an experience. And every experience someone has with your brand forms their perception of you.