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Facebook, Social Media Marketing, Video

Facebook Live Features To Include Filters, Drop-Ins and Scheduled Broadcasts


While not first to market in the live video space, Facebook is making swift moves to go head-to-head with competitors in the race to win the live video wars. Facebook wasn’t first with a live broadcasting feature. Meerkat, Periscope and others beat them to the game on that one. Facebook also wasn’t first to incorporate fun filters to their photos and videos… Snapchat garnered all the attention for their crazy filters last year. And dual-person broadcasts? Nope, not Facebook at the lead there either. Blab offered up to a four-person live broadcasting experience (and also with the ability to schedule shows in advance with user notifications when a broadcaster is live). So, will a “Fast Follower” strategy payoff for Facebook Live? Given their insanely large user base of over 1.5 billion monthly active users, their penchant for building solid tools and their marketing prowess, there is little doubt that Facebook will come out on top in the live video wars.

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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.