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Social Media Trends For 2018: Keep these top of mind when creating your Social Media Marketing Plan

The one sure thing that remains constant in the world of social media is that it is ever-changing… and at a hyper rapid pace these days. Every single day there are new features added to platforms, new techniques for expanding your reach and new ways to communicate with your audience. Staying on top of it all is challenging, if not impossible. The key is to remain focused by keeping your social media marketing efforts consistent, relevant and authentic. And while there are a lot of shiny new objects you could pursue… focusing on those that make the most sense for your business and your customers will provide the most impactful results. As we move into 2018, marketers are finalizing their plans for the new year. We’ve rounded up 10 powerful trends in social media that should be considered as you map out your 2018 social media marketing plans. Here’s our top 10 social media trends for 2018: 
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Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.