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Content Marketing, Content Marketing Strategy

Yes – Your Customer Focused Content Needs a Marketing Strategy!

You may have heard the news… Content is King! Oh wait, that isn’t really news is it? We’ve been saying “Content is King” for several years now! So why all the hustle and bustle around content these days?  A couple of hard pressing reasons including 1) your customers demand it, 2) it is an essential part of your brand experience, and 3) it can be one of the most effective tools in your arsenal to build brand loyalty. Creating content for the sake of creating content isn’t a strategy though… it’s a temporary solution that isn’t sustainable.  Rather, you should focus on developing a content marketing strategy that ties three critical elements together: Solid content that is optimized for social and search.   keep reading

Darcy Schuller is the Chief Digital Marketing and Brand Strategist at Suvonni, an innovative boutique digital marketing agency in Chicago. As a leader in the digital marketing space, Darcy is passionate about helping clients build stronger brands through elevated customer engagement, social media marketing, content marketing and dynamic web experiences. Darcy is a respected marketing thought leader, speaker and consultant.