Digital Strategist Insider
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The Digital Strategist Insider is a digital marketing blog about all the things we are passionate about – social media marketing, brand strategy, content marketing, website design, SEO and well, just about anything digital, marketing or strategy related!
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Top 10 Social Media Trends For 2018: Are These In Your Social Media Marketing Plan?
Social Media Trends For 2018: Keep these top of mind when creating your Social Media Marketing PlanThe one sure thing that remains constant in the world of social media is that it is ever-changing... and at a hyper rapid pace these days. Every single day there are new features added to platforms, new techniques for expanding your reach and new ways to communicate with your audience. Staying on top of it all is challenging, if not impossible. The key is to remain focused by keeping your social...
5 Simple (But Powerful) Benefits of Twitter Chats
Make the Most out of Twitter by Participating in Twitter ChatsTwitter Chats continue to gain popularity for those who are seeking more value out of the social platform. Participating in Twitter chats can be beneficial whether you are an individual, a small business or large corporation. One of the key elements of extracting the most value out of Twitter is either by hosting and/or participating in active, high-profile chats. And the best part? Joining and participating in a Twitter chat is...
Creating A Customer Focused Content Marketing Strategy That Works
Yes - Your Customer Focused Content Needs a Marketing Strategy!You may have heard the news... Content is King! Oh wait, that isn’t really news is it? We've been saying "Content is King" for several years now! So why all the hustle and bustle around content these days? A couple of hard pressing reasons including 1) your customers demand it, 2) it is an essential part of your brand experience, and 3) it can be one of the most effective tools in your arsenal to build brand loyalty. Creating...
Brand Positioning in the Digital Age
The Increasing Importance of Brand Positioning in Your Digital Marketing Strategy Is your brand positioning relevant in the digital age? In this fast paced world we live in, it often feels like a race. A race to push out content, to be the first to market with a new product or service, to post status update after status update in an effort to increase awareness and engagement, etc. A lot of information is exchanged between brands and their audiences every day (and for some, every...
Digital Communication: The New Normal
Digital Communication is Evolving. Is Your Brand Keeping Up With The Trends? There is a new normal in digital communication styles and brands that can speak the language of their customers will rise to the top. Knowing your target audience is one thing… but really understanding how to communicate with them is what sets smart successful brands apart from the rest. It’s not just about the form of digital communications that you use, but also the personality, tone and timing in which you do...
12 Tips To Increase Social Media Engagement
Looking For More Social Media Engagement? Tip: Be More… One of the biggest benefits of social media is the ability to connect with others. Whether that be at a personal or professional level. It’s no surprise that social engagement is one of the biggest goals for businesses looking to connect with their target audiences (prospects, customers, advocates, etc.). With social media, the opportunity to establish relationships with your audience and turn casual contacts into loyal customers is at...
Digital Strategy and the Brand Experience
Creating a Compelling Digital Brand Experience Creating and executing a comprehensive digital strategy is a top priority for many brands. A critical aspect of any digital strategy should be the brand experience – how consumers will experience your brand across multiple and varied digital channels. At it’s simplest, the brand experience needs to be consistent, relevant and valuable in the eyes of your audience. The complexity though, is in the details of creating those individual brand...
The Power of Brand Advocates (In the World of Influencer Marketing)
5 Really Good Reasons Why Brand Advocates are Critical to your Business Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… really,...
Creating Content Your Audience Will Love: 14 Ideas for Creating Consumable Content
Creating Content That Your Audience Craves Is The Key To Successful Content Marketing! Are you creating content that your audience will actually consume? There is a lot of content out there. Much of it created for the sake of simply creating content as many businesses have prioritized creating content over other forms of marketing in the hopes of generating awareness and leads by providing value to their target audiences. When done right, it works really well and can have significant...
Facebook Live Features – 3 New Features to Attract More Live Video Users
Facebook Live Features To Include Filters, Drop-Ins and Scheduled Broadcasts While not first to market in the live video space, Facebook is making swift moves to go head-to-head with competitors in the race to win the live video wars. Facebook wasn’t first with a live broadcasting feature. Meerkat, Periscope and others beat them to the game on that one. Facebook also wasn’t first to incorporate fun filters to their photos and videos… Snapchat garnered all the attention for their crazy...