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The Chicago AMA Board, Darcy Schuller appointed President 2014-15
Alongside Darcy Schuller, twenty marketing leaders from top Chicago companies and agencies round out the Chicago AMA Board leadership team for the 2014-2015 fiscal yearThe Chicago chapter of the American Marketing Association (AMA) today announced it has elected its board of directors for the 2014-2015 fiscal year. The 21-member Chicago AMA board is comprised of an elite team of top marketers who will oversee one of the oldest and largest marketing organizations in the world. Darcy Schuller,...
Startup Marketing Tips for Generating Awareness
20 Marketing Tips for Creating Buzz and Getting NoticedGenerating awareness for start-ups is essential and can be the critical factor that defines success or failure for a new business. The one thing I hear most often when consulting with startups is… “Our strategy is to go viral!” Sadly, I have to burst their bubble at that point. “Going Viral’ in all it’s grandest intentions IS NOT A STRATEGY. It’s a goal, an aspiration or a desired outcome, but it’s not a strategy. There are infinite...
Building Brand Loyalty: A Customer-Centric Approach
5 Key Customer-Centric Strategies To Boost Brand LoyaltyBrand Loyalists. Every company desires them. Some smart companies (think Virgin America, Starbucks, Coke, Target) have figured out a way to attract and retain them. Yet the vast majority of companies don’t seem to have a clue as to how to build brand loyalty. Some companies don’t even try… claiming in this digital world of high competition, deep discounts and easy substitutes, it’s just not an achievable reality. The truth of the...
Content Strategy Truths
7 Core Truths That Should Drive Your Content StrategyContent rules. We all know this to be truth. Where it starts to get a little fuzzy is around that big word we call STRATEGY. But it doesn’t have to be overly complex. A few core content strategy truths can help set the foundation for your business to succeed in this content driven society we live in. Truth #1: Content Marketing is NOT the Same as Content Strategy First and foremost, content marketing and content strategy are not one...
Digital Marketing and the Social Customer Service Experience
The Rise of Social Customer Service: Marketing and Customer Experience in Social Media are One in the Same.Power of the People Social Media has quickly become the stage where customers have the opportunity to share their thoughts about your company with the world, good or bad. The very power of social media lies in it’s ability to amplify a single message so broadly and so quickly. According to a recent Pew Internet Project study, 72% of online adults use social networking sites. Social...
Digital Brand Storytelling
The Importance of Brand Storytelling in the Digital WorldYou know that feeling you get when you read a really good book and wish it would never end? Or when you watch a commercial during the holidays that actually brings a tear to your eye? Or the smile that you get when you look at the photo album from your last family vacation? No matter what form it takes, a good story elicits an emotion from it’s intended audience. A great story can be... intriguing, funny, heartwarming, sad, motivational,...
Digital Content Strategy: 7 Rules To Live By
How to ensure your digital content strategy sets you up for successWhen it comes to crafting a cohesive digital content strategy for your business, there are 7 rules which you must consider...Rule #1: Focus on your Customer First Whether it’s your digital content strategy or your business strategy, this rule should always be #1. From a content perspective, knowing who your target customers are and what they need will set you in the right direction. Give them what they are looking for and...
Think to Thrive: From Inspiration to Innovation Event Recap
A morning of story-telling, tears, passion and purpose... and a new business crush.With some caffeine to get me going, I was out the door early on Thursday. Along with many other marketing professionals from around Chicago, I headed downtown to the Gene Siskel Film Center for the AMA Chicago Chapter "Think to Thrive: From Inspiration to Innovation" event. Sitting amongst the audience prior to the event starting, Andy Stefanovich casually chatted it up with the woman sitting next to him. He...
If Content is King…then who’s the Queen?
Yes, we hear it everyday. Content is King. Without compelling, engaging, inspiring and actionable content... we are nothing. I’m definitely in the camp that rich, meaningful and relevant content is absolutely one of the most important marketing and relationship building tools out there. No doubt. I’m even up for joining the masses and crowning content as the reigning King...for now. But if Content is King...then who’s the Queen in this Digital Space? You know, the one who is actually...