Digital Marketing Portfolio

Challenge: Our client, a national nonprofit organization leading the charge for service, advocacy and social change for people with disabilities, came to Suvonni for assistance in completing a comprehensive social media audit and developing a social media marketing strategy work plan. They were looking to identify areas of opportunity and improvement in their current social media efforts as well as devising a more strategic approach to their social media marketing.

Solution: In Phase 1 of this project, we completed a comprehensive social media audit of our clients Twitter, Facebook, Instagram, YouTube and LinkedIn profiles. We highlighted areas for improvement and identified opportunities to increase reach, engagement and actions via social media. In Phase 2, we outlined a Social Media Marketing Strategy Work Plan that included specific strategies per platform, a social media editorial calendar, content recommendations and a complete implementation plan. Upon activation of the strategic work plan, our client has realized significant increases across all social channels in terms of reach, engagement and actioons and is able to better communicate to their audiences with relevant, timely and socially engaging content.

Challenge: Our client, a mid-size company in the real estate industry, came to Suvonni for help in defining their different lines of business through a complete website redesign and content strategy. They needed to separate their lines of business and target each to a unique group of key stakeholders.

Solution: We developed a strategic initiative to create unique, but related websites for each of the different business groups of the client. As they further refined their strategic portfolio of offerings, the client was in need of a website solution that reflected their diversified structure while directing visitors to the appropriate areas of interest. They wanted the corporate website experience to reflect their persona in a very simple, clean, professional and responsive design. We developed a beautiful and purposeful new WordPress website for each of the unique lines of business of the client. These websites not only reflected their brand, their capabilities and their offerings, but also provided a simple and straightforward experience for their visitors. 

Challenge: Our client, a leading digital advertising agency focused on developing a suite of groundbreaking multi-screen creative formats for brands, came to Suvonni for help in creating a content-rich marketing report to be utilized by senior executives to inform strategic planning and new product development as well as serving as baseline content for educating their target audience. They were looking for a solution that clearly identified opportunities and strategic recommendations based on the overall analysis.

Solution: We developed a Trends & Analysis report that not only allowed senior management to make informed decisions in their strategic planning sessions, but that could also be repurposed for industry presentations, customer education and employee training, further positioning Undertone as a thought leader in their industry, as well as customer, employee, vendor and partner eduction.  We designed the report to be visually appealing, simple to comprehend, yet comprehensive enough to provide timely, relevant and actionable data.