Visual Content Marketing: 10 Key Factors

Why Visual Content Marketing Must Be Part Of Your Overall Marketing Plan

The rise of content marketing over the past few years has been phenomenal. And what we are seeing now is the importance of making that content more visually appealing – thanks to popular sites such as YouTube, Instagram, Snapchat, Pinterest, Periscope and more. Utilizing visual content marketing as a part of your overall brand and marketing strategy can not only breathe new life into your marketing efforts, but has the potential to really make you or your brand stand out.

Below are 10 key factors for adopting a visual content marketing strategy:  

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1.  THE AUTHENTICITY FACTOR

It makes you or your brand relatable and real. Sharing images of people doing really human things seems so simple – yet can be so powerful in making you seem… well, more human! Remember, people want to do business with people… not businesses.    

 

2.  THE TRUST FACTOR

“Seeing is believing” – if someone makes a claim by simply stating something… you have to take their word for it. On the other hand, when you have a visual that backs up what your are saying there is an immediate proof.    

3. THE RELEVANCY FACTOR

Sharing images that are relevant to your target audience can influence how they relate to you and perceive you or your brand. You can visually express your value to your audience.    

 

4.  THE CONSUMABLE FACTOR

With so much noise in the digital space, we are all bombarded by thousands of messages every day across multiple platforms. Sometimes it is all just too much. Visual content though, is easy to consume. Visuals can relay a small or very big message and garner attention with just a glance.    

5.  THE INTEREST FACTOR

It’s all about getting your audience to think “tell me more…” A really compelling visual element pique curiosity and will draw people in. Your visual content should give them a reason to take action… which should be your ultimate end goal.    

 

6.  THE ENGAGEMENT FACTOR

Great visual marketing will evoke a response and promote social engagement amongst your audience. The more engagement you have, the more people will take note of you.    

7. THE PERSONALITY FACTOR

Strong visuals can help to create a personality for your brand or emphasize your traits as an individual. Are you serious, professional, funny, quirky? Visual content marketing can help extend these personality traits across various mediums.    

 

8. THE LIKABLE FACTOR

When people can use their senses, they are able to make better judgements. Your visual marketing efforts can help make you more likable by tapping into the emotions of your audience… creating a connection that brings you or your brand more into the lives of your audience. Live streaming takes this to the next level.    

9. THE SHAREABLE FACTOR

 

Great visuals are not only easily shareable, but they are interesting, funny, amazing, creative, or otherwise remarkable. People want to share visual content that is appealing to them and their network.

 

10. THE CONVERSATION FACTOR

Images can tell a story and live streaming can foster real-time conversations. These two visual content marketing elements are the future. It’s all about telling a story, engaging in conversations and making deeper connections.      

 

SUMMARY

Visual Content Marketing is a must for any brand or business today. It’s the now and it’s the future. Incorporating visual elements into your overall marketing strategy should bring you closer to your audience, drive leads and conversions.   How are you implementing visual content marketing into your marketing?

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