Digital Strategist Insider
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The Digital Strategist Insider is a digital marketing blog about all the things we are passionate about – social media marketing, brand strategy, content marketing, website design, SEO and well, just about anything digital, marketing or strategy related!
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Content Marketing Success: 6 Critical Factors
Embrace These 6 Key Components For Content Marketing Success We have all been hearing for years that “Content is King!” – and whether that is the case or not, there is more to content marketing than just the content! Successful content marketers know that there are several key elements that make for a solid content marketing strategy. We think these 6 factors are the most critical components of content marketing success. The 6 “Cs” of Content Marketing Success 1. CONTENTYes, this one is...
Visual Content Marketing: Creating Visual Content with Adobe Spark
Your Visual Content Just Got An Upgrade!Visual content is an important part of any content marketing strategy... perhaps one of the most important factors, given the rise of visual social platforms such as Instagram, Pinterest and more. Creating visual content can sometimes be a cumbersome task for less design-oriented folks. Canva has been a great resource for bridging that gap between design and execution. And now, Adobe is getting into the game by offering a versatile (and FREE!) tool...
Q&A: How To Use Twitter To Generate Leads (And Get Stellar Results)
Learn Best Practices for Using Twitter to Generate LeadsI recently had the honor of being the guest on #ViralChat - one of the largest and most active Twitter Chats on the topic of digital marketing and social media. If you have ever participated in a Twitter Chat, then you know it can be a treasure trove of great tips and insights. On this chat, hosted by the talented folks at PostPlanner, I had the opportunity to share my insights on how to effectively use Twitter for lead generation... and...
5 Core Elements Of A Winning Live Video Strategy
Live Video Broadcasting Must-HavesLive video, or live streaming, is lighting social media on fire these days. Without a doubt, it is the future of social interaction. With the likes of Facebook, Periscope, YouTube, Blab and others putting live video content at the forefront of their platforms, it is quickly gaining more mainstream attention. Early adopters are already reaping the benefits of engaging with their audiences via live video, yet only a very small percentage of all internet users...
6 Ways to Promote Your Lead Magnet and Build Your Email List with Twitter
Showcase your lead magnet on Twitter for powerful results!Twitter is a great platform to promote your lead magnet and grow your email list exponentially. Don’t fall into the trap of sending a few tweets and hoping for the best. Be proactive by showcasing your offer and driving your audience to take action by using Twitter strategically. We've rounded up 6 great ways to promote your lead magnet and build your list on Twitter (all without spending advertising dollars). Providing something of...
Crafting a Killer Elevator Pitch: The Four C’s
Perfect Your Elevator Pitch to Boost Your Brand StrategyA critical component of a solid brand strategy is your elevator pitch. Whether you are a solopreneur, a startup or a big brand, having a succinct elevator pitch allows you and/or your team to provide a cohesive introduction of who you are and what you do. The key to a killer elevator pitch is to peak the curiosity of your audience so that three magic words are their immediate response. So, what are those three magic words? The response...
The Twitter for Business Trifecta
Twitter for Business: 3 Ways To Derive The Most Value From TwitterThere are over 310 million active monthly users and over 500 million tweets sent daily (Sources: Twitter, May 2017). Smart companies, from large to small, are utilizing Twitter for business and marketing, in an effort to generate awareness and build their communities. Without a doubt, there is a lot of activity on Twitter. It continues to be one of the largest and most active social platforms available, despite the challenges...
Visual Content Marketing: 10 Key Factors
Why Visual Content Marketing Must Be Part Of Your Overall Marketing Plan The rise of content marketing over the past few years has been phenomenal. And what we are seeing now is the importance of making that content more visually appealing - thanks to popular sites such as YouTube, Instagram, Snapchat, Pinterest, Periscope and more. Utilizing visual content marketing as a part of your overall brand and marketing strategy can not only breathe new life into your marketing efforts, but has the...
The Big Data & Customer Engagement Divide
7 Tips for Bridging the Gap between Big Data & Customer EngagementWe all know the importance of data and engagement... but how do these two work together? One is analytical and the other is emotional. So, how to bridge the gap between the two. We captured insights, best practices and lessons learned from top Industry leaders. Here our some key points. 1. CLUSTOMERS Focus on your "clustomers", hyper-segmented customer groups, and make everything you do about them. When you lose focus,...
Is Your Content Remarkable?
3 Quick Questions To Test Your Content StrategyContent marketing is an essential tool for brands and businesses looking to connect with their audiences. This isn't new. Everyone is jumping on the content bandwagon… and as such, there is a lot of information that gets put in front of each and every one of us on a daily basis. So, how do you break through the noise and ensure you are not only reaching your audience, but more importantly that you are impacting them? There are a multitude of tools...